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Carrefour
Carrefour is one of the leading supermarket chains in Belgium and there are good reasons for that! Quality products, focus on local producers, diversity in the range, and years of experience.
Blogger approach
To spread the word and to build a relationship with the right bloggers, Carrefour put Walkie Talkie in charge of their influencer approach. Throughout the year we continue to create buzz and awareness for their product launches, various seasonal themes, and collaborations. Walkie Talkie invites bloggers regularly to experience what Carrefour stands for, whether it’s a visit to a local supplier (e.g. the official Carrefour oyster supplier) or a more exclusive event to discover their different products. For our events we follow the seasons, focusing on bbq season, game, end of year or other occasions or launches by Carrefour.
- Develop high impact PR concepts for new products and brand strategies
- Development and implementation of (product) seeding strategies and community building
- Event management
- Planning and hosting of workshops