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BOOM! “Babyboom Beurs”, the biggest baby fair in Belgium is back. March 20 – 22 Brussels Expo will be transformed into an exciting baby jungle. This family-friendly event is full of experiential features where parents to be can find everything for pregnancy, bump and baby.  

There will be an exciting line-up of experts giving advice on sleep, birth, breastfeeding, health and wellbeing. As well as leading baby brands such as Cybex, Maxi-Cosi and Aerosleep, there will be an assortment of new exhibitors showcasing their latest collections and innovations. From nursery furniture to feeding equipment, changing products to clothes – visitors will be spoilt for choice. Throw in a shopping avenue and Belgian Boutique with small(er) local labels and the expedition can begin.

PR & influencer approach

Our team supported the announcement of the event with a press release and a tailored approach for journalists to ensure print and online coverage. We will also work closely together with a bunch of of mom and dad influencers to promote the event via their social tentacles. Curious? Take a look at their renewed website.