Press days April 2017
Sun was shining, weather was sweet, flowers blossomed, spring was here! And so were the press days in Antwerp!
On April 26 and 27 press, bloggers and influencers came by for a sneak peek at the (new) brands we represent and their stories for high summer and FW17! We set up basecamp on the 4th floor of Urban City, an industrial white space with a beautiful panoramic view. Our one-woman art department Nadia decorated the place with an eclectic mix of objects to create that unique Walkie Talkie atmosphere!
So, what’s new this season?
Attention. This Belgian furniture will dazzle you. Vincent Sheppard introduced their new collection ‘Wicked’, by Brussels-based designer Alain Gilles. Stylish outdoor sofa and tables , just in time for your weekly summer barbecue!
A dream come true for all foodies. IT&M specializes in qualitative kitchen essentials in the Benelux and presented some of their state-of-the-art products. Their baseline ‘passion for food’ is never said in vain.
Colora presented the Boss Paints We are colour collection, a paint and wallpaper collection that helps you translate your personality into your interior. They identified 5 living atmospheres with their own typical traits: Joy, Raw, Cult, Next and Art. Don’t pick a color, pick a lifestyle!
This eyewear brand takes its inspiration from Neubau, a trendy neighbourhood in the Austrian capital Vienna. Their modern take on timeless classics and attention to details make their collections literally a perfect fit for fashionistas around the globe. Neubeau presented some new samples of their summer 2017 collection and their first three sustainable models made out of naturalPX. #seeanddogood
Fitness, yoga, running, snorkeling, hiking. Decathlon is your go-to brand for all things adventure! We created a real camping place with the latest newbies from their outdoor collection Quecha during our #pressdays, but also gave our guests a sneak peek at the new collections of their other brands!
Atelier Veritas is a new concept by Veritas, which the DIY-person in you will adore! Our guests could DIY their hearts out by making charm bracelets or necklaces. But they could also discover the sparkling new Atelier Box: a package filled with all the ingredients you need to give life to any creative idea!
The most magical place on earth turns 25 years old this year and that’s a cry for celebration! During our press days you could admire some of the 150 dresses owned by everyone’s childhood heroine Minnie Mouse, each piece a little more iconic than the other.
Stabilo, Evian Fruits & Plantes, Stad Gent, Open Bedrijvendag, MOTIF Hasselt, Stad Oostende, D.A.T.E, Us by Night and Dinner on a lake were also present (and shining brightly) during our press days. Excited to see what’s next? Come visit us in November 2017 for the next press days!