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The last week of November is dedicated to something that is close to the heart of every self-respecting Belgian. Our national pride: freshly baked, delicious fries from ‘de frituur’! During that week, our client VLAM celebrates – for the 20th time since its start – the ‘Week van de Friet’. During this edition we opted to put the spotlight on our cultural and culinary heritage.

Something you can take quite literally as this year’s actions during the #weekvandefriet paid an extensive tribute to our Belgian pride. In five cities, famous statues paid their own tribute to ‘frietjes van de frituur’. By showing up in these unexpected places, we wanted to remind everyone of the pride we rightly cherish for our Belgian fries.

From national to regional, influencer posts to newspapers, television and radio, it was all there. This way we ensured that #weekvandefriet was not forgotten by all age groups.