A strategic partnership with Nespresso
For millions of people worldwide, Nespresso is synonymous with the perfect coffee experience. But behind every premium cup lies a complex story of innovation, sustainability and market leadership. In a highly competitive and fast-moving retail landscape, translating those stories into clear, consistent, and impactful narratives is essential.
As Nespresso’s dedicated corporate communications partner, we support their daily operations while seizing major cultural moments to claim industry thought leadership. From filtering the latest consumer insights to stress-testing crisis procedures, Nespresso’s collaboration with Walkie Talkie has been all about strategic precision.
Spotting trends, simulating crises and taking the stage
Did you know 87% of Belgians have coffee on the daily? And that the average coffee consumption per capita in Belgium is about 3,2 cups? What better way to showcase Nespresso’s thought leadership than by sharing these insights with the world on International Coffee Day. Diving deep into Nespresso’s internal data, we highlighted the most striking consumer coffee trends. By translating these insights into a press release, we provided journalists with a ready-to-publish narrative on how modern consumers enjoy their coffee. This resulted in strong national coverage that firmly positioned Nespresso as the authority on coffee culture.
Compelling narratives are not only important in proactive communication, they matter even more when things get rocky. That’s why we designed a full-scale crisis communication simulation for Nespresso Belux’s entire leadership and crisis team. Because reputation management depends entirely on flawless, real-time reflexes, we orchestrated a fictional scenario that escalated gradually. Featuring live phone interventions from "journalists”, high-pressure camera drills, and a simulated, real-time social media feed, we pushed Nespresso’s procedures and response times to the limit.
Beyond these major milestones, our behind-the-scenes work forms the bedrock of this partnership. Walkie Talkie acts as Nespresso’s daily press office and trusted corporate advisors. Whether we are aligning strategic messaging, drafting comprehensive Q&As or copywriting and finetuning Nespresso’s LinkedIn strategy, we ensure that Nespresso speaks with one powerful, unified voice at all times.
Beyond the daily news cycle, we also actively scout for speaking opportunities that showcase Nespresso’s rich internal talent. The brand is home to world-class coffee experts and sustainability pioneers. By strategically positioning these experts on influential platforms such as the B Corp community or the Merode, we continue to reinforce Nespresso’s credibility as a purpose-driven leader in sustainable business.
Cultivating premium reputation: day in, day out
From claiming international top topicals and profiling executive experts to protecting brand equity through advanced crisis simulations, our retainer framework ensures Nespresso is perfectly positioned both proactively and reactively. We can't wait to see what's brewing next!
- Corporate communications: proactive and reactive strategic counsel, including the creation of reactive statements and corporate Q&As.
- Day-to-day press office: serving as the single point of contact for all corporate media inquiries, proactive press relations, and continuous media monitoring.
- Thought leadership: developing data-driven press communications around international top topicals to claim ownership of modern consumer trends.
- Speaking opportunities: matching Nespresso’s internal experts with speaking opportunities.
- Crisis & reputation management: crisis and issue management, strategic advice on sensitive topics. Design, coordination, and moderation of a real-time crisis simulation.