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Fashion is a playground

At AO76, fashion is a playground. It’s about more than just aesthetics; it’s about the freedom to move, the courage to explore and the comfort of being exactly who you are.

For half a century, AO76 has been a household name in the Belgian fashion scene. What started in 1976 as a bold move to import and hand-print American sports sweaters in a local atelier, has grown into a premium label known for its impeccable quality and unique "Belgian cool" DNA. Under the visionary lead of CEO Gaspard, the brand continues to inspire a new generation of mini-adventurers.

Our PR adventure 

We have been proudly supporting AO76’s journey in the Belgian media landscape since 2024. We ensured that this local gem gets the spotlight it deserves, achieving a constant flow of clippings. 

Our day-to-day PR approach for AO76 consists of providing our journalists with collection updates, assisting with store openings and regional marketing activations, showcasing the seasonal collections, hosting our press days or facilitating in-depth interviews with the CEO Gaspard Poelman.  

Next to that, we establish a solid influencer approach by connecting true ambassadors with the brand. Every season they, well their children to be honest, sparkle in the new collections. Ready to conquer the world and break through barriers, while having tons of fun.

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Capturing the headlines

2025 was a year of record-breaking visibility. We successfully bridged the gap between corporate storytelling and lifestyle inspiration:

  • We facilitated major interviews in De Tijd and Retail Detail, where Gaspard shared his vision on the brand's future.
  • We facilitated a photoshoot in Libelle.
  • We achieved steady presence in titles like Marie Claire, Libelle, Flair, NINA, hln.be and Billie ensuring AO76 remained top-of-mind for parents.
  • In 2025 alone, we achieved a total of 27 clippings, earning a media value of more than €280.000.

2026: a golden anniversary

The year 2026 marks a historic milestone: the brand celebrates its 50th birthday. For this anniversary, we facilitate the launch of the exclusive 'Action Wear' capsule collection. By diving into the archives and bringing back the original 1976 logo, we create a buzz that resonates with both nostalgic parents and trend-conscious editors. And there is a lot more to come! We’re so excited for this golden anniversary, let’s make it a PR year to remember. 

  • Constant presence in the media landscape
  • Featuring AO76 on our press days
  • Writing, editing and sending out press releases in both Dutch and French
  • Influencer strategy with brand ambassadors
  • Media training for the CEO and corporate comms team
  • Q&A
  • Corporate PR