Atelier in Beeld
Art is for everyone. It’s about stepping into creative worlds, discovering local talent and breaking down the barriers between artists and the public. Atelier in beeld gives hundreds of visual artists across Flanders and Brussels a platform to open their doors and share their passion with the community. Organized by Kunstwerkt, this open-studio weekend turns local neighborhoods into vibrant hubs of creativity.
Our PR adventure
To make a nationwide event feel intimate and relevant, we crafted a multi-tiered PR strategy built on early planning, smart segmentation, and personalized media relations.
We kicked off early in February with a targeted Save the Date campaign, catering directly to the long lead times of lifestyle and print publications. From there, we segmented our PR approach by pitching hyper-local stories. By linking local artists directly to regional journalists and media outlets, we delivered ready-to-publish, highly relevant content. Paired with a relentless, hands-on follow-up, we ensured Atelier in beeld stayed top-of-mind from regional newsrooms to national cultural desks.
Capturing the headlines
Our tailored approach triggered a massive wave of coverage across both off- and online media. We secured over 300 clippings across print, digital, radio, and television. Atelier in beeld was featured in A-list media including De Tijd, Knack Weekend, Het Laatste Nieuws, AVS, Radio 1, Het Nieuwsblad, De Zondag and numerous regional networks.
- Strategic PR campaign planning & timeline management
- Writing, editing, and distributing press releases & Save the Date
- Segmented & hyper-local pitching
- Regional media relations & tailor-made storytelling
- Proactive media follow-up & interview coordination
- Press clipping & evaluation monitoring