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03 Oatly oatly Xthe Drifter 03 Oatly oatly Xthe Drifter
Case

Coconut goes Tiki

No one asked for a tropical coconut party in Belgium’s oldest tiki bar. So obviously Oatly did it!

Oatly launched a Coconut Barista drink. Thé occasion to host a tropical party no one expected at Belgium’s oldest and most unique Tiki bar The Drifter, renowned for its retro atmosphere, drawing on vintage and Polynesian influences, making it a standout destination in Ghent. 

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We collaborated with The Drifter to create a signature drink, Oats in Bloom, available for one month only at the bar. The drink was celebrated along a media/influencer party setting the right tiki vibes in a totally Oatly x tiki branded atmosphere.

An ROI of 197% resulting in a social campaign with 2,31% ER, 180K reach and 377K impressions.

  • Making Oatly visible as a brand
  • Creating a new event concept that presents the newest product launch of Oatly
  • Build up a fan and seeding community 
  • Development and implementation of concepts & strategies
  • Press mailings 
  • Event management
  • Facilitate collaborations & brand installations
  • Coordinate content creation 
  • Photography