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Decathlon
Decathlon is a sports retail chain with its own brand, providing all things sports related through their 20 passion brands. Their products are aimed at all sports enthusiasts, from beginners to pro’s, and are sold exclusively at Decathlon stores across the globe.
Maintaining a steady PR-timeline
Walkie Talkie assists Decathlon in developing and maintaining a steady PR-timeline in support of their different passion brands. Besides sending out press releases that are inspired by different trending topics we regularly organise workshops with their team.
We had the pleasure of inviting different sports and outdoor enthusiasts for a Quechua camping trip and several Domyos and Kalenji sports sessions in order to get the right people to try out their new gear.
- Develop PR concepts and hooks for new products
- Ensure constant media coverage with a strong focus on lifestyle media
- Press, blogger & influencer relations for DECATHLON brands
- Copywriting & editing of press releases
- Press mailings
- Development and implementation of seeding strategies
- Planning and hosting of workshops