Disney+ The Beauty
In January 2026, The Beauty, the new FX sci-fi thriller produced by Ryan Murphy, became available to stream exclusively on Disney+. The series explores a dark high-fashion world where a miracle injection eliminates all physical imperfections, but triggers a terrifying, humanity-altering epidemic. To support the launch, Disney+ enlisted our help.
Our approach: we organized an influencer photoshoot featuring 8 influencers (2 Dutch, 2 Flemish, and 4 French-speaking creators). The concept recreated the show’s key visual idea: each influencer was first shot in their “Beauty” version and then transformed into their terrifying epidemic-inspired look through makeup. Both versions were then layered into a single final poster-style visual, placing the two identities on top of each other to echo the duality of the series.
To maximize reach and authenticity, we collaborated with makeup artists Maureen Naudts and Jerrel Bauman, and photographer Noortje Palmers, who all actively shared content from the shoot on their own social channels. Production company No Strezz also captured behind-the-scenes video material, which was distributed to influencers for their own platforms, alongside professional imagery provided for additional amplification.
The result: over 5M impressions and €360K in ad value, driven by a strong mix of influencer content, professional photography, and behind-the-scenes storytelling, resulting in a highly shareable and visually impactful launch moment.
- Making Disney+ visible as a brand
- Development and implementation of concepts & strategies
- Planning and hosting of a photoshoot
- Support the launch of a series
- Coordinate content creation & video productions