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EasyToys

As Europe's market leader in sexual wellness and the largest webshop in the Benelux, EasyToys has been helping people embrace a healthier and more open approach to sexuality for years. In 2025, the brand was looking for a dedicated PR partner to strengthen its presence in Belgium, increase brand visibility beyond product launches and position EasyToys as the go-to expert on sexual wellness.

Enter Walkie Talkie: a partnership built on strategic storytelling and one clear ambition - making conversations about sex more open, accessible and stigma-free.

For EasyToys, we developed an always-on PR strategy that goes far beyond announcing new products. While we continuously support product launches such as Xtensity, the EasyToys Travel Bags and the annual Advent Calendar, our focus lies equally on identifying creative PR opportunities that keep the brand relevant throughout the year.

By tapping into topical moments such as Valentine's Day, Singles Day, Back to Work and Masturbation Month, we create timely stories that naturally connect sexual wellness to what's happening in society. Rather than talking about products alone, we position EasyToys as a trusted authority on relationships, intimacy and sexual wellbeing.

A key pillar of this strategy is the annual National Sex Survey, which provides valuable insights into topics such as libido, sexual satisfaction, dating behaviour and remaining taboos. Throughout the year, we transform these insights into fresh media angles, expert commentary and engaging stories, while extending their reach through collaborations with podcasts, influencers and other relevant partners. In parallel, we coordinate paid collaborations and manage influencer partnerships to further amplify the brand's visibility across Belgium.

Easytoys Billie Vaderdag
Easytoys NINA Product Test
Easytoys La DH WK
01 Easy Toys Travelbag 6999
Easytoys MAX Mei Masturbatiemaand
Easytoys L Avenir WK
Easytoys Kurkdroog Xtensity
AC25 Easytoys 12
Easytoys Femmes d Aujourdhui NSE
Easytoys Flair NSE
Easytoys ELLE NSE
Easytoys Deuzio NSE
Easytoys TAGMAG Xtensity

Turning conversations into credibility

Our ongoing PR approach ensures that EasyToys remains part of the public conversation all year long. By combining product communication with data-driven storytelling and expert positioning, we help the brand earn meaningful media attention while contributing to a broader societal mission: breaking taboos and making sexual wellness a topic people feel comfortable talking about.

In 2025 alone, this approach resulted in more than 100 media publications, generating an impressive 31 million eyeballs and an earned media value of over €600,000.

  • Develop creative PR hooks and newsworthy story angles beyond product launches.
  • Ensure a continuous PR drumbeat with a steady flow of media outreach and press releases.
  • Handle daily press requests and maintain strong relationships with Belgian media.
  • Set up media partnerships, giveaways and strategic collaborations with publishers.
  • Write, localise and distribute press releases.
  • Secure media coverage across lifestyle, consumer, business and trade media.
  • Connect EasyToys to relevant cultural moments such as Valentine's Day, Singles Day, Back to Work and Masturbation Month.
  • Position EasyToys as Belgium's sexual wellness expert through expert commentary and topical PR.
  • Showcase the latest collections during Press Days.
  • Coordinate influencer collaborations and paid partnerships to amplify PR campaigns.