The information stored in our cookies does not directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer.
During the spring of 2018 the Belgian market was happy to welcome the collaboration between evian’s popular Fruits & Plants with Kusmi Tea. Endorsed by several leading influencers, which featured lifestyle and arty profiles such as: Lima Ché, Camille Botten, creative duo We are Oskar and Loes Van Look, our elaborate campaign supported the two new flavours’ immediate success.
Each influencer provided us with a visual interpretation for their favourite flavour, which resulted in incredibly beautiful pictures and interactions through their SoMe channels.
Furthermore, the original evian Fruit & Plants flavours also received a BIO label, which we celebrated with a wide selection of influencers who each created their own gorgeous interpretation of their favourite colour way.
- Making evian visible as a brand
- Collaboration with high end influencers
- Support product launch