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FRUITZ
Fruitz, the successful French dating app, launched in 2017 and acquired by Bumble Inc. in 2022, has one clear goal: to make dating less complex by letting users be clear about their expectations. In this way, the app aims to ban prejudices and save time during new encounters. Through the use of fruit icons (cherry, grape, watermelon, peach), the dating app brings together people who are looking for the same thing, be it a friend with benefits or a romantic night out.
various topics
Walkie Talkie has been handling Fruitz’s national press relations since September 2022. Our approach ranges from sending press releases on various topics (such as mental health, dating tips, top topicals…) to a wide selection of lifestyle media, co-developing activations, organising surveys to obtain interesting insights among Belgian Gen Z (such as the dating trends for 2023) , and setting up media partnerships.
- Make Fruitz visible as a brand
- Develop and create PR hooks around Fruitz
- Position Fruitz as a the dating app specialist for Gen Z across Belgium
- Build up a fan community
- Copywriting & editing of press releases
- Handling of media partnerships
- Organising and hosting brand activations