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Greenpan
Our health is the most precious thing we have. GreenPan™ is passionate about healthy cooking. Healthy cooking is not only about the food you use: it is also about the right cookware.
GreenPan™ is a Belgian brand and we’re proud of that! Launched in 2007, GreenPan™ developed a series of ceramic-coated pans with a revolutionary non-stick technology. Introducing Thermolon™: heat resistant, non-stick and easy to clean.
Experience driven PR
Walkie Talkie helps Greenpan with promoting their strengths and expertise to journalists and bloggers by inviting them to try out the newest must haves in the GreenPan™ collection and share their honest opinion. Walkie Talkie maintains the brand’s relationship with relevant foodies in Belgium, both bloggers and influencers. Walkie Talkie also develops creative PR hooks to raise brand awareness on social media, like the #soyouthinkyoucangrill campaign, which focused on the newest addition of the GreenPan™ family: the Essential Grill.
- Day-to-day PR representation of the brand in Belgium
- Copywriting & press mailings
- Ensure constant media coverage and increase social awareness
- Develop and create PR hooks for new products and collaborations
- Development and implementation of (product) seeding strategies targeted at opinion leaders in the cooking industry and selected influencers
- Collaboration with renowned culinary bloggers