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INSTAX mini 12

Fujifilm started 2023 with the launch of a brand-new instax camera: the INSTAX mini 12. Its bubbly design, 5 happy colours & updated features make this camera your best friend for making the most fun pictures and selfies. For the launch of this device we were asked to come up with a fitting communication approach to target Gen Z, so we decided to fill the world of Gen Z influencers with joy. No better way to do so than at a fun fair, we thought. That is why we organised a joyful event at the carnival, giving a bunch of influencers the opportunity to discover the new camera and explore its different features directly on the different attractions at the fun fair.

fill your world with joy

We invited influencers to share content both during and after the event. By having a photographer making pictures during the event, and sharing them only after the influencers made their first batch of content, we ensured ongoing coverage for weeks even after the event. This resulted in no less than 400K impressions on Instagram and a high level of engagement.

  • Support product launch
  • Coordinate content creation
  • Event organisation
  • Build influencer relationships for the brand
  • Copywriting of press releases
  • Seeding to press to ensure media coverage with a focus on lifestyle an shopping publications