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IT&M
IT&M specialises in high-end kitchen appliances for both the professional user and end consumer. They represent and distribute a number of well-known brands of kitchenware such as Crock-Pot, FoodSaver, Breville, Espressions, Novis, and Oster. From their offices in Eindhoven (The Netherlands), IT&M distributes their products to upmarket kitchenware and specialty shops in the Benelux.
Improve brand awareness
Walkie Talkie helps IT&M improve their brand awareness and customer product knowledge of their different products by sending out press releases to key media and liaising with relevant bloggers in Belgium and Luxemburg. Food journalists and bloggers are invited to try out the products and share their opinions.
- Day-to-day PR representation of the IT&M brands
- Copywriting & editing of press releases
- Develop PR hooks to communicate new products and collaborations
- Development and implementation of product seeding strategies
- Community building with bloggers and other influencers