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MAGNUM
Wherever pleasure takes you
Magnum has always been an example of indulgence and pleasure – that’s why every year, they organise a big Magnum Party during the Cannes Film Festival. Every year it’s the moment during which they announce an exclusive partnership and present their new flavours. During this year’s party they set-up a listening party with popstar Troye Sivan and presented 3 new flavours: Euphoria, Chill and Wonder.
Exclusive event
To create awareness around the event, the collaboration with Troye Sivan & the launch of these new flavours, we invited a select group of Belgian content creators who had the opportunity to travel to Cannes for a 2-day trip and attend the exclusive event while getting fully immersed in the glitter & glamour atmosphere of Cannes.
The trip was filled with a full agenda consisting of a listening party with Troye Sivan & Iggy Pop, high-end dinners, a surprise concert by Mika and the influencer’s own red-carpet moment amongst celebrities such as Charlie XCX, Kelly Rutherford & Romee Strijd. The cherry on the cake was of course the tasting moment of the new Euphoria, Chill & Wonder.
By only inviting 4 top tier influencers exclusively, we managed to reach an earned media value of 95K€ and a reach of 736K.
- Making Magnum visible as a brand
- Generating demand for the new ice cream flavours among a premium audience
- Development and management of a 2-day influencer trip
- Positioning Magnum as a high quality FMCG brand across Belgium
- Influencer relations
- Event management
- Supporting the product launch of the new Magnum flavours
- Supporting the influencers with content creation during the trip