In September 2026, Rituals expanded its iconic wellbeing philosophy to the entire family with the launch of its very first Rituals Dog Spa Collection. Designed to transform daily pet care into meaningful moments of connection, the premium 7-piece collection includes gentle grooming essentials, dedicated dog-safe scents, gift sets and stylish accessories like collars and balls.
The Challenge
The campaign needed to convert organic interest into high-volume social coverage, overcoming the extra effort pet-related content demands from creators.
The Results
- 100% attendance at the exclusive launch event for VIP guests and influencers.
- Over 60% organic coverage rate achieved through purely non-paid seeding.
- Strategic brand stretch: Successfully established Rituals Dog Care as a natural extension of personal wellness, seamlessly extending self-care routines into shared moments with pets.
- Making Rituals visible as a brand
- Develop a nationwide seeding program, reaching selected influencers and media
- Collaboration with renowned influencers to incorporate the new products
- Event management & hosting