Our mission: get the Belgian blogosphere to discover Vitalinea’s universe. To do so, we created #myvitabreak, a 4-week challenge aiming to move more, live and eat healthier, sleep better and improve the daily work routine. We selected 35 Belgian bloggers who received a survival kit containing 28 tips to follow during 4 weeks and several accessories that would help them succeed the challenge. Throughout November, the participants shared their experience on their social media accounts and blogs. All the posts were also gathered on vitalinea.be (designed by TOYKYO, powered by Lunar Gravity) which served as a campaign hub.

In addition to the seeding strategy, we also created four advertorials with different ambassadors which were published in different target print publications. Later, a national ambassador campaign was set up to promote several new product varieties.

• Making the brand visible online & offline
• Develop and create a PR hook for new product launch
• Build up a fan and seeding community
• Copywriting & editing
• Development and implementation of (product) seeding strategies and community building
• Organisation and hosting of events
• Coordinate content creation & video productions
• Social Media Support