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We Are Colour
We are colour, the trendy collection of BOSS paints sold exclusively at Colora stores, proposes a large range of colours and combinations. Through the five living atmospheres that BOSS paints elaborated, we inspire and dare bloggers, journalists and stylists to bring some more colour into our lives!
Inspire bloggers, journalists and stylists
- Develop and create PR hooks around We are colour
- Ensure constant media coverage for We are colour in Belgium with a focus on lifestyle and design publications
- Copywriting and editing of press releases
- Development and implementation of (product) seeding strategies and community building
- Showcase We are colour during the press days