As traditional as New Year’s resolutions, Walkie Talkie has once again screened this year’s trends in five domains and bundled them for you to digest. 

The main takeaway? In a rather skeptical world in which change is inevitable, trustworthiness is the key. To convince potential employees, to assure customers your A product is worth the higher retail price, and to stand out with initiatives and communication on societal themes. 

Hence, seize the moment with relevant, engaging and creative messaging that puts consumer needs first. Because content is king. However, context is God. 

Sip your latte and find out how your company should be creating content ànd context by navigating the trends in the five domains below – like brands such as Loop Earplugs, FrieslandCampina, Cowboy, Elvie, Fruitz and Guylian among others did splendidly in 2022.

WHAT’S NOW: trends that will define 2023 and beyond can be read here.