The city marketing campaign of the city of Brugge was planned for autumn 2021, just after a long period when we couldn’t travel. The idea was to get people to travel back, and especially to Brugge!

We came up with the idea of “See you in Bruges”: a campaign where we let influencers invite their influencer friends to go back on the road together and discover the pearl of Belgium: Bruges.

The goal of the campaign was to generate national and international awareness around Bruges via influencer marketing. In order to do so, we invited a selection of influencers from key neighboring countries: France, Germany, The Netherlands, the UK but also the French speaking part of Belgium, Wallonia. The aim of the campaign was to promote multi-day stay tourism with a focus on a multitude of possibilities for a stay in Bruges. 

The influencers were requested to bring a friend influencer and expected to create a regular post and multiple stories around their stay.

And there is more!

In the Summer of 2022, we created a new campaign for Visit Bruges focussing on Zeebrugge and Lissewege. We invited Belgian influencers to (re)discover these less-known cities.