GOODBYE PRESS DAYS, HELLO PRESS DAILY
Forget Press Days, Walkie Talkie presents the “Press Daily”. Neither physical nor digital, this year we organised our Press Days in print. We ventured on a mini-magazine to keep our press contacts informed about our portfolio. In our Press Daily journalists got to know our clients through short interviews, background and visual stories.
“Old ways won’t open new doors, with this philosophy we looked for an alternative to the physical press days,” says Andrew Vassallo, managing partner Walkie Talkie. So we teamed up with local independent publisher Subbacultcha Belgium for the development of a catchy pocket magazine with short but powerful (visual) stories. From the many enthusiastic reactions we can definitely conclude that this initiative has been appreciated”.
This is what media thought of it:
The Walkie Talkie Press Daily is truly inspiring! It is pretty, ‘cosy’, pleasant, refreshing and full of great discoveries! Beautiful and good work! – Emilie Sadre, Femmes d’Aujourd’hui
“Well done! Beautiful design, clear presentation and message. To be honest, I looked at it more attentively and with more pleasure than the online versions. Good alternative to catch media attention in an original, offline way! – Els De Ridder, Libelle & Libelle Mama
“Very nice and useful initiative. The magazine certainly made me look at the content differently. Where I usually quickscan my mails for relevancy, I took the time to read the magazine accompanied by a cup of tea all stretched out in my sofa. I have been able to take time for it, which is pleasant in itself and which also made me feel more inspired”. – Sandra Rosseel, Editor in Chief De Zondag
Also interested? You can browse our Press Daily here.