Interrogating millennials with Palladium
The end of the summer took an interesting turn for us, as we got to invite a bunch of youngsters to hang out with us and our favourite boot maker Palladium.
It was a lot of fun – but also a little bit of work: during one afternoon, we took over Spray Can Arts’ headquarters in Liege, then KapOw’s warehouse in Ghent a week later, to welcome the coolest girls and boys and hear what they had to say about their lifestyle. Music, travelling, shopping, going out… after an afternoon of chatting we managed to get a good picture of what this generation is all about, what they want and how they like it.
An interesting way for Palladium to connect with their audience: offline and on the field!
After the discussion, time for some action: our hosts, respectively Kaer from Spray Can Arts and Mr Mong from KapOw, had prepared all kinds of creative materials to let everyone customise their pair of Palladium boots. Results may vary!