Hampton Bays stands for positivism, impeccable quality and an explosion of color. Comfort is the red thread throughout every single collection. A mix of positive energy and authenticity, quality and perfect fittings. The Belgian label is part of many stylish wardrobes, but did you know that the brand has been taken-over last year?

Since 2019 Daisy Plas became the proud owner of Hampton Bays, for which she has been designing the past 10 years. As a female self-made entrepreneur she has great plans for the local brand. As passionate fashion expert, she reinvented Hampton Bays. Starting off with the Fall Winter 2020-2021 collection which emphasises Hampton Bays’ new values & vision: fun, positivism, humor but also quality, tricot and clothing that you can wear for any occasion

PR approach

We support Hampton Bays by plugging the right story to the right media. The three- phased approach consists out of a kick-off press release, followed by a tailored sell-in approach to ensure bigger articles with a focus on the Winter 2020-2021 collection. Besides product PR, we also highlight the vision and the story of the brand as a whole.