NEW CLIENT: HAMPTON BAYS
Hampton Bays stands for positivism, impeccable quality and an explosion of color. Comfort is the red thread throughout every single collection. A mix of positive energy and authenticity, quality and perfect fittings. The Belgian label is part of many stylish wardrobes, but did you know that the brand has been taken-over last year?
Since 2019 Daisy Plas became the proud owner of Hampton Bays, for which she has been designing the past 10 years. As a female self-made entrepreneur she has great plans for the local brand. As passionate fashion expert, she reinvented Hampton Bays. Starting off with the Fall Winter 2020-2021 collection which emphasises Hampton Bays’ new values & vision: fun, positivism, humor but also quality, tricot and clothing that you can wear for any occasion
We support Hampton Bays by plugging the right story to the right media. The three- phased approach consists out of a kick-off press release, followed by a tailored sell-in approach to ensure bigger articles with a focus on the Winter 2020-2021 collection. Besides product PR, we also highlight the vision and the story of the brand as a whole.