Mid december, Kinepolis opened it’s first two 4DX theatres in Belgium: one in Kinepolis Antwerp and one in Kinepolis Brussels. This unique 4DX experience offers the most submersive cinema experience of yet, where viewers are an active part of the film: chairs that move during action scenes, rain that drips down from the ceiling in sync with the weather on screen, gusts of wind, fog, subtle smells and -if you’re lucky!- even snow. For its first 4DX screening, Kinepolis collaborated with Disney for the 4DX première of the newest Star Wars-film.

Last autumn, Walkie Talkie supported Kinepolis’ press office with a press release announcing the opening of both 4DX theaters later that year. The result? A wave of press clippings expressing their excitement over the newest technology. In december Kinepolis and Walkie Talkie organized an exclusive press conference at Kinepolis Brussels for both Dutch- and French speaking press, inviting key national media and film critics for a short 4DX demonstration, a Q&A with Kinepolis’ marketing managers and an optional 4DX screening of Star Wars: The Last Jedi.

Later that evening, Walkie Talkie and Kinepolis also hosted a seperate influencer screening. We invited 25 influencers and their guests for an intimate reception followed by the 4DX screening of Star Wars. The aim was to generate as much buzz as possible surrounding Kinepolis’ 4DX launch, not only in press but also on social media. Therefore we focussed on a well-considered mix of lifestyle influencers with a strong reach on social media and die-hard Star Wars fans that write for their own film blog.

Curious? See a little recap of the 4DX influencer opening right here.

Following the success in Disney World, Star Wars is now finally coming for Paris! From January 14 to March 26, a big part of the park will be transformed into your favourite intergalactic world under the name “Season of the Force”. Without any shame you will be able to open an automatic door using a Jedi-esque hand wave or pin up your hair like princess Leia. But there is more!

Disneyland Paris promises breathtaking shows exploding with special effects and live Star Wars characters who propel you into the never ending battle between light and dark. The saga’s most meteoric moments will be reenact in  2 shows: A Galactic Celebration and A Galaxy Far, Far away. But don’t think for a moment the new Disney galaxy will fall into anarchy hands because stormtroopers will be patrolling!

With all these spectacular events, you might forget you came with children. Don’t worry, while you are busy making friends with a stormtrooper, they are welcome in the Jedi Training academy. Here are aspiring Padawans aged 7 to 12 trained and offered the opportunity to see how the Force works from a true Jedi Master.