For the first ever edition of 1UP gaming expo and conference, Walkie Talkie was asked to build awareness leading up the two-day event, and ensure press coverage in both regional and national press..
Leverage expo and conference
By pitching several tailor made storylines to individual journalists, we not only ensured broad coverage in all relevant media outlets, but also made sure the event was covered from many different angles. Using several interesting local stories, as well as the Belgian Game Awards as a hook, the coverage surrounding 1UP generated over €600.000 in ad value, adding up to a four-digit ROI.
- Copywriting & editing of press releases
- Create awareness around 1UP
- Introduce 1UP to a broad range of both local and national media
- Develop interesting PR hooks covering both facets of the event