Ballet Vlaanderen and renowned French choreographer Benjamin Millepied collaborated for the beautiful new ballet ‘Bach Studies’. Millepied -known for his work in the Oscar winning film ‘Black Swan’, featuring his spouse, actress Nathalie Portman- created a unique ballet for Ballet Vlaanderen, based on music by Bach.
Bigger in-depth pieces
Walkie Talkie supported Ballet Vlaanderen during the set-up and launch of this one of a kind ballet. We handled all press relations leading up to the première of ‘Bach Studies’ in the spring of 2019. Our bilingual team focussed on both agenda items in national media and bigger in-depth pieces, in which a selection of media got an exclusive peek behind the scenes during the rehearsals. We also invited news media and other key contacts to the première to review the ballet.
- Copywriting and editing of the press release
- Generate qualitative media buzz in the months before the première
- Invite key news media to the general rehearsal and première for reviews
- Focus on a wide selection of national media: lifestyle, news and culture press