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Cargoroo
Cargoroo is an Amsterdam-based start-up in electric shared cargo bikes. Their vision? To create a safe, clean and congestion-free city with breathing space. From taking your dog to the dog groomer to transporting a large package across town…. Anyone can use Cargoroo! The famous yellow cargo bikes can already be spotted in several Belgian cities: Leuven, Mechelen and recently Antwerp.
For the new launch in Antwerp, Cargoroo enlisted our help. We sent out a press release to regional and lifestyle press about their arrival in Antwerp, contacted local Antwerp influencers for a collaboration and put Cargoroo in contact with our event partner to organise several test ride events in the city.
The result
The result? 19 publications in regional and national press with a total reach of 5.400.497 and an ad value of €85.000, 4 influencer collabs with a different approach (kids, deco, lifestyle, photography) and 3 successful test ride events.
- Making Cargoroo visible as a brand
- Establish Cargoroo in the Belgian media landscape with focus on the launch in Antwerp
- Introduce Cargoroo to both offline and online media
- Build up a fan and seeding community
- Press & influencer relations for Cargoroo
- Copywriting & editing of press releases