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Cargoroo is an Amsterdam-based start-up in electric shared cargo bikes. Their vision? To create a safe, clean and congestion-free city with breathing space. From taking your dog to the dog groomer to transporting a large package across town…. Anyone can use Cargoroo! The famous yellow cargo bikes can already be spotted in several Belgian cities: Leuven, Mechelen and recently Antwerp.
For the new launch in Antwerp, Cargoroo enlisted our help. We sent out a press release to regional and lifestyle press about their arrival in Antwerp, contacted local Antwerp influencers for a collaboration and put Cargoroo in contact with our event partner to organise several test ride events in the city.
The result? 19 publications in regional and national press with a total reach of 5.400.497 and an ad value of €85.000, 4 influencer collabs with a different approach (kids, deco, lifestyle, photography) and 3 successful test ride events.
- Making Cargoroo visible as a brand
- Establish Cargoroo in the Belgian media landscape with focus on the launch in Antwerp
- Introduce Cargoroo to both offline and online media
- Build up a fan and seeding community
- Press & influencer relations for Cargoroo
- Copywriting & editing of press releases