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Disneyland® Paris is the #1 touristic destination in Europe, with more than 300 million visitors since their opening in 1992. The resort has two spectacular theme parks (Disneyland and Walt Disney Studio) and seven thematic hotels with 5,800 rooms. In 2017, Disneyland® Paris will celebrate its 25th birthday!
A great PR-timeline
Walkie Talkie assists Disneyland® Paris in creating a great PR-timeline to ensure constant media presence through frequent update press mailings and news flashes. Together we search for the interesting stories to tell, and believe us when we say: there are plenty of interesting stories. On a day-to-day basis we maintain the brands relationship with press, bloggers and relevant influencers, set up relevant media collaborations and promotions.
We also highlight certain milestones for 2017, like for example the launch of Season of the Force and the magical celebration of their 25th birthday.
We kick off this festive year for Disneyland Paris with the brand new Season of the Force! To enjoy this experience we invite press & bloggers to Disneyland Paris for an exclusive sneak preview of this new Star Wars phenomenon.
In March we highlight the 25th anniversary of this magical destination. For this celebration we invite media, bloggers, VIP’s and influencers for an out of this world press event.
- Making Disneyland® Paris visible as a destination
- Establish Disneyland® Paris in the Belgian media landscape
- Press, blogger and influencer relations for the brand
- Press event management
- Community and influencer building
- Maintain blogger & influencers relationships
- Work closely with the Belgium Marketing & PR department
- Set up relevant media promotions
- Create savvy digital PR hooks