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Fujifilm SQ6 launch

Fujifilm Belgium has been supplying the imaging, printing and graphics industries, as well as consumers, professional and enthusiast photographers, with high quality products and services for over 30 years. For the launch of the new Instax SQ6 camera, Instax Belgium enlisted our help. The result? A well-talked about launch event in a unique location, an influencer seeding campaign and national press coverage.

Mid June 2018, a new camera was added to the Fujifilm family: the instant SQ6 Square camera. We ensured national press coverage by spreading the news in a colourful press releases, but also sent out Fujifilm kits to relevant journalists for testing! To connect with influencers, our team created seeding kits including the new camera and square doughnuts (in the three colours of the new Instax!).

The arrival of a new Fujifilm Instax camera should be celebrated with a BANG! That’s why we organized an SQ6 launch party at RAY, a unique venue in the heart of Ghent completely covered in glass, located right beside an old church. The SQ6 launch party was completely in theme: square balloons, square food and… vogue dancing to spice it up! Voguing is characterized by the formation of lines, symmetry and precision in the execution of formations with graceful, fluid-like action. A true eyecather at the event and the ideal act to … photograph! Because we also handed out Fujfilm Instax camera’s and film to guests so they could document their entire evening!

  • Making the new SQ6 and the Instax brand visible
  • Build a fan community online
  • Development and implementation of (product) seeding strategy
  • National PR approach
  • Organisation and hosting of the launch event
  • Coordinate content creation and video productions