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Grinderworks is a new Belgian design brand specialized in kitchenware. Walkie Talkie assisted the launch of their first product, the Bartolomeu spicemill, which can grind all dry spices.
To raise awareness and gain visibility, we introduced the brand to online and offline media, offering foodies and design influencers to try the new product. Launched in November, the product was positioned as an ideal present to give during the holidays. Walkie Talkie also scouted potential selling-points to boost visibility and success throughout Belgium.
- Making Grinderworks visible as a brand
- Introduce Grinderworks to both offline and online media
- Copywriting and editing of press releases
- Press mailings
- Ensure media coverage for Grinderworks in Belgium with a focus on lifestyle and design publications.