Each season, every PR agency traditionally presents their brands’ novelties to journalists and influencers during the well-known ‘Press Days’. But this Spring, we decided to innovate and organised a totally new kind of event: the very first Kids Day! A press and blogger event dedicated to brands willing to propose something exciting for kids and families, one of our main target groups.
We gathered our clients PLAYMOBIL, Disneyland Paris, STABILO, Fujifilm, SmartGames, Decathlon, Disney, evian, Zeeman & Tadaaz in a playful and colourful space at Technopolis (Mechelen) for an afternoon of fun: play-areas for all ages, yoga workshops, photowall, illustrations on command, candy shop, balloons, bikes… children and parents could experience by themselves all the best of what our brands had to offer.
- Develop and create PR hooks around our Kids/Family oriented clients
- Press, blogger and influencer relations for our brands
- Organisation and hosting of press days
- Creating a new event concept