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Kinepolis is an innovative Belgian cinema chain with over 50 cinemas – spread across Belgium, the Netherlands, France, Spain and Luxembourg – committed to giving millions of visitors an unforgettable movie experience.
Walkie Talkie handles Kinepolis’ national press relations since 2017. We ensure constant media coverage for Kinepolis events and news, while trying to create awareness for their diverse range of concepts: kids-related events, live concerts and ballet, top-topical related events such as Valentine or Halloween, new film releases, … This varies from sending out press releases to a wide selection of media (cultural press, film press, allround lifestyle press,…) to pitching interviews and inviting key journalists to exclusive press screenings.
CONNECT WITH THE RIGHT ONLINE AUDIENCE
Furtermore our team connects Kinepolis with their right audience by inviting influencers to film premières or ask them to test out new film concepts. Walkie Talkie also helps with the elaboration of (seeding) campaigns; e.g. for the release of the newest Jurassic World film we sent out personalized packages with miniature dinosaurs and candy to influencers and for Start of Summer we created a fun campaign on Musical.ly with young Musical.ly-stars to connect to a younger audience.
- Support Kinepolis’ national press office
- Contact key journalist in different fields with relevant press releases
- Copywriting and editing of press releases
- Invite bloggers and press to screenings
- Ensure media coverage for Kinepolis’ diverse range of concepts
- Host press events
- Set-up interviews with press
- Generate online and offline buzz