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MAKE A SPLASH
Make a Splash! is an initiative of the sustainable partnership between UNICEF and GROHE ( part of LIXIL). Make a Splash! aims to ensure that everyone, and in particular vulnerable children in developing countries, has access to affordable sanitary facilities. As the world’s leading provider of sanitary solutions, GROHE supports Make a Splash! and wants to help millions of children and their families to fight the global hygiene crisis together.
To raise awareness of the need for better sanitation and hygiene facilities for millions of families around the world, GROHE involves their consumers in this charity action by launching the campaign “Energy for Life”. For every participating product sold, GROHE donated 1 euro to the Make a Splash! Initiative.
DRAW ATTENTION TO THE RIGHT STORY
By stressing the right storyline in our communication and pitching the charity story to a relevant selection of media, we were able to promote the Make a Splash! initiative without focusing too much on the commercial angle. Media were eager and even happy to communicate about this project, which resulted in a range of quality coverage.
Additionally we activated five influencers to create buzz via their social channels. They were asked to create an Instagram Reel explaining the campaign and enthuse their followers. Pardon our gag, but we definitely made a big splash of media attention in leading interior, lifestyle and news media.
- Making GROHE visible as a brand
- Press mailings
- Influencer approach
- Communication about charity project
- One on one media pitches