Belgian make-up brand Mily is blowing a breath of fresh air through the cosmetic landscape with the launch of a series of user-friendly stick-on eyeliners. The unique beauty label creates hypoallergenic and water-resistant stick-on eyeliners and eyeflashes (which you can quickly apply like stickers) to create an instant and easy beauty look: from a classic day-to-day to a sparkly party look.
Walkie Talkie focused on the launch of the beauty label by introducing Mily to online and offline media. We offered creative advice on the introduction of the label to the Belgian market and ensured considerable coverage in national press.
PRESS LAUNCH AND INFLUENCER INTRODUCTION
Our team didn’t only pitch interviews, but sent out samples to key beauty journalists for testing and reviews. Together we also hosted an exclusive workshop with Mily Serebrenik – make-up artist and creative director of the brand – at photostudio La Fabrique22a for a dozen beauty bloggers. The final result? A wave of coverage in both lifestyle and news media.
- Develop PR strategy for Belgian brand launch
- Advice on creative branding and marketing
- Copywriting and story development
- Set-up and host blogger event
- Graphic design for mailings and invites
- Generate online and offline brand visibility