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The first edition of MOTIF, organised by the city of Hasselt and the art curators of Alley, aimed to bring some joy and colours on the streets, with patterns as theme. Murals, limited edition items, installations – the participating artists (including Felipe Pantone and Camille Walala) each gave their own interpretation, turning Limburg’s capital into a colourful playground.
Walkie Talkie handled MOTIF’s media relations with a strong focus on local and lifestyle publications in the run to the expo.
- Copywriting and editing of press releases
- Introduce MOTIF to both local & national media
- Ensure media coverage for MOTIF in Belgium with a focus on lifestyle publications