What’s not to love about PLAYMOBIL®? Created in 1974 by Hans Beck, PLAYMOBIL® has become a classic in every child’s playroom. Some facts? Over 2.7 billion of the beloved PLAYMOBIL figures with their characteristic smile have been produced since then. Around 30 different play themes are distributed in more than 100 countries worldwide. And did you know that the height of a PLAYMOBIL® figure is 7.5 cm, the perfect size for a children’s hand?
Creative day-to-day PR approach
Throughout the year, Walkie Talkie ensures media coverage across online and offline media, as well as maintaining the brand’s relationship with relevant bloggers and influencers. Next to establishing a strategic ‘kids’ seeding approach within our network — PLAYMOBIL®’s most important target audience — Walkie Talkie contacts all other influencers and editorial references for the brand through frequent product mailings, media collaborations, product reviews, etc. That way constant media coverage is ensured, so PLAYMOBIL® stays top of mind!
Together with strategic communication agency Wondergarden – our partner in crime – we come up with out of the box ideas to support the brand’s different product launches.
For the launch of the Super 4 playsets we invited bloggers, journalists, influencers and their children to enjoy a playful afternoon at Kinepolis Brussels. They got an exclusive preview of the Super 4 x PLAYMOBIL launch. Toys, candy, an exciting movie and the Super 4 characters who paid everyone a visit, gave us all the ingredients for an unforgettable and exciting afternoon!
For the 40th birthday of the PLAYMOBIL® Woman (hooray!) we celebrated the milestone by sending XXL happy birthday cupcakes to lifestyle media, resulting in social media and coverage in online and print media.
- Day-to-day PR representation of the brand in Belgium
- Content creation & copywriting for monthly press releases
- Develop and create PR hooks to communicate new products and collaborations
- Organize and host press events and press trips
- Work side by side with marketing team
- Development and implementation of (product) seeding strategies
- Handling of media partnerships
- Community building with bloggers and influencers