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Offering a wide variety of high quality cheeses, butter and cream, Savencia Fromage & Dairy is the world #1 for cheese specialties. Over the past years Savencia has asked Walkie Talkie to support two specific brands within their portfolio: St Môret and the Belgian Passendale cheese.
COLLABS WITH FAMOUS CHEFS
Walkie Talkie is in charge of developing PR strategies to make these brands more visible. One of the main tactics for both brands is recipe creation. Well-known chefs such as Dagny Ros, Sofie Dumont and several Instagram personalities such as Marta Majewska (Everydaymarta) unleashed their creativity and came up with finger licking local dishes. The same goes for Julie Stampaert, owner of bakery Julie’s House who created (and sells!) a pavlova and cupcakes with St Môret.
Besides the usual press releases to media, we also organised factory visits and maintained relationships with influencers to maximise brand knowledge and product awareness. Launching influencer events we stimulated Savencia’s target audience to discover these brands and experience them with their families.
- Making Savencia brands visible within Flemish and French speaking media
- Ensure media coverage in Belgium with a focus on food and lifestyle publications
- Set up long term ambassadorships with food bloggers and chefs
- Content creation for the Savencia (recipe) website ilovecheese.be
- Copywriting of press releases
- Calculation of PR-values