Focusing on cheese specialties and high value added dairy ingredients, SAVENCIA Fromage & Dairy is among the world’s leading milk processors. Quality, innovation and commitment can be noticed and tasted in all their brands. Savencia contacted Walkie Talkie for their brands Pavé à la Leffe and St-Môret.
Walkie Talkie is in charge of developing strategies to make these brands more visible. Besides the usual press releases to media, we also organized factory visits and maintained relationships with bloggers and influencers to maximize product awareness. Launching events and concepts with various themes, we stimulated our audience to discover these brands and experience them with friends.
- Making Savencia brands visible
- Ensure media coverage in Belgium with a focus on food and trade publications
- Copywriting and editing of press releases for press mailings
- Develop a nationwide seeding programme
- Calculation of PR-values