Walkie Talkie

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Since 1992 Smart has become a worldwide expert in toys thanks to their 1-player logic games to develop brain skills, reflection and memory. The fact that Smart’s games are suited for both young and old makes these games even more unique. Smart nv includes 3 brands in total: SmartGames, SmartMax and GeoSmart. Fun fact: all products are developed directly by Smart in Belgium and sold in more than 70 countries around the world.

Smart day-to-day PR approach

By tapping into relevant PR hooks, Walkie Talkie ensures continued on- and offline media coverage. With clever media strategies for both press and influencers, Walkie Talkie continues feeding the perception of Smart as a love brand.

  • Making Smart visible as a brand
  • Develop high impact PR concepts and hooks to communicate new products
  • Build up a fan and seeding community
  • Copywriting & editing of press releases
  • Press mailings
  • Development and implementation of (product) seeding strategies and community building