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To create awareness around the name change from Jetair Fly to TUI fly, we set up a blogger trajectory. Over the course of several months, we sent a lot of very enthusiastic (travel) bloggers to different exciting TUI fly destinations. Next to visibility on their social media channels, the bloggers wrote an extensive and exciting blogpost for their own blog, as well as an adjusted version for the TUI fly blog.
For TUI we have completed several successful blogger collaborations where additional visibility and awareness for certain destinations was key. This included -amongst others- the restart of touristic flights to Tunisia, putting Jamaica in the spotlight as alternative holiday destination, and highlighting the culinary experiences that TUI and TUI fly offer in collaboration with JRE (Jeunes Restaurateurs d’Europe), both in-flight as well as in their resorts.
- Increase the visibility of TUI fly as carrier and TUI as go-to travel partner
- Develop collaborations with renowned relevant bloggers and influencers