The Woody Group is known as Belgium’s nightwear and homewear legacy. With Woody, lordsxlilies and ndrwr, the Belgian label has three strong brands in its portfolio, where the highest quality and sustainability are constantly pursued. Moreover, the brand is blowing out 30 candles this year, in 2023, which means they have been providing the softest and happiest pyjamas in the country for three decades. To celebrate the occasion, Walkie Talkie sought a relevant angle of interest for PR. In collaboration with Anne Kurris, who pioneered children’s fashion design in Belgium, Woody created a capsule collection. The capsule collection, themed “all eyes on Woody” reinterprets some iconic pieces from Anne Kurris’ collection without forgetting Woody’s signature DNA, such as the vibrant colours and playful animal motifs.