And the award goes to…
It has been a particularly fruitful year for our agency. Not only did we take home the prize of ‘Specialist Agency of the year’ by Media Marketing and Pitchpoint in March. We also mastered PR for Decathlon’s “The Breakaway” that received multiple awards – including a Grand Prix in PR, at Cannes Lions International Festival of Creativity last June. We were already having a great year. And then, the first edition of the Best Of Reputation Awards (BORA) was yet to come in late November.
Hosted by the Association of Communication Companies (ACC), the BORA’s aim to reward the best work in earned media & influencer relations. The outcome? Walkie Talkie was awarded a silver medal for the ELVIE campaign “All boobs welcome”; empowering women to feel safe and comfortable breastfeeding in public. The annual Vlaams Centrum voor Agro- en Visserijmarketing (VLAM) trajectory for “Week van de friet”; celebrating our national pride – freshly baked fries from ‘de frituur’ – seized a bronze award.
The recurring theme in our victory speeches this year? We focus on earned first creativity. We encourage our clients to prioritise PR within their marketing mix. We believe that brands these days need to entertain and facilitate in finding solutions for their clients, rather than interrupting their consumers with unfitting and out of touch campaigns and PR approaches.
Our main goal is therefor to make an impact without a media budget, via creative PR campaigns and influencer approaches. To make real stories that people want to hear and share. We believe that this is the best – if not, only – way to win hearts and minds. And as 2022 has shown: awards as well.
Hats off to everyone at Walkie Talkie, and to all of our clients and partners, for these major accomplishments. We cannot wait to see what 2023 has in store for us and our clients!